{"id":79979,"date":"2016-09-13T14:13:02","date_gmt":"2016-09-13T12:13:02","guid":{"rendered":"http:\/\/dev.sogoodlanguages.com\/spanish\/cs\/?p=68213"},"modified":"2016-09-13T14:13:02","modified_gmt":"2016-09-13T12:13:02","slug":"marketing-ve-spanelstine","status":"publish","type":"post","link":"https:\/\/dev.sogoodlanguages.com\/cs\/marketing-ve-spanelstine\/","title":{"rendered":"Marketing ve \u0161pan\u011bl\u0161tin\u011b"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

\u00dasp\u011b\u0161n\u00e1 marketingov\u00e1 strategie je pro ka\u017edou spole\u010dnost d\u016fle\u017eit\u00fdm t\u00e9matem. Aby jste i vy mohli uspokojit sv\u00e9 \u0161pan\u011blsk\u00e9 z\u00e1kazn\u00edky profesion\u00e1ln\u00edm stylem, osvojte si alespo\u0148 tuto slovn\u00ed z\u00e1sobu a vybran\u00e9 fr\u00e1ze.<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
\n

\u201cMuchas veces la gente no sabe lo que quiere hasta que se lo ense\u00f1as.\u201d \u2013 Steve Jobs<\/em><\/p>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=“td_smart_list_2″][vc_column][vc_column_text]<\/p>\n

Slovn\u00ed z\u00e1soba, kterou mus\u00ed ka\u017ed\u00fd \u0161\u00e9f marketingu ovl\u00e1dat…<\/h3>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
\u0160pan\u011blsk\u00e9 slov\u00ed\u010dko:<\/th>P\u0159eklad:<\/th>\n<\/tr>\n<\/thead>\n
la campa\u00f1a de propagaci\u00f3n<\/b><\/td>propaga\u010dn\u00ed kampa\u0148<\/span><\/td>\n<\/tr>\n
las fuerzas<\/b><\/td>siln\u00e9 str\u00e1nky<\/span><\/td>\n<\/tr>\n
las debilidades<\/b><\/td>slab\u00e9 str\u00e1nky<\/span><\/td>\n<\/tr>\n
imagen completa<\/b><\/td>celkov\u00e1 image<\/span><\/td>\n<\/tr>\n
controlar el mercado<\/b><\/td>ovl\u00e1dat trh<\/span><\/td>\n<\/tr>\n
la amenaza<\/b><\/td>hrozba\t<\/span><\/td>\n<\/tr>\n
la pol\u00edtica de precios<\/b><\/td>cenov\u00e1 politika<\/span><\/td>\n<\/tr>\n
la publicidad\/la propaganda<\/b><\/td>reklama<\/span><\/td>\n<\/tr>\n
el marketing directo por tel\u00e9fono<\/b><\/td>p\u0159\u00edm\u00fd marketing po telefonu<\/span><\/td>\n<\/tr>\n
la feria<\/b><\/td>veletrh\t<\/span><\/td>\n<\/tr>\n
los materiales promocionales<\/b><\/td>propaga\u010dn\u00ed materi\u00e1ly<\/span><\/td>\n<\/tr>\n
\u00e1rea de ventas<\/b><\/td>oblast prodeje<\/span><\/td>\n<\/tr>\n
suministrar el mercado<\/b><\/td>z\u00e1sobovat trh<\/span><\/td>\n<\/tr>\n
el competidor<\/b><\/td>konkurent<\/span><\/td>\n<\/tr>\n
pagar los gastos<\/b><\/td>zaplatit v\u00fddaje<\/span><\/td>\n<\/tr>\n
renacimiento del mercado<\/b><\/td>o\u017eiven\u00ed trhu<\/span><\/td>\n<\/tr>\n
la publicidad especializada<\/b><\/td>c\u00edlen\u00e1 reklama<\/span><\/td>\n<\/tr>\n
el poster de publicidad<\/b><\/td>reklamn\u00ed plak\u00e1t<\/span><\/td>\n<\/tr>\n
el mercado objetivo<\/b><\/td>c\u00edlov\u00fd trh<\/span><\/td>\n<\/tr>\n
fuerza del mercado<\/b><\/td>tr\u017en\u00ed s\u00edla<\/span><\/td>\n<\/tr>\n
ventaja en competici\u00f3n<\/b><\/td>konkuren\u010dn\u00ed v\u00fdhoda<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Fr\u00e1ze pro marketing ve \u0161pan\u011bl\u0161tin\u011b…<\/h3>\n

\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
\u0160pan\u011blsk\u00e1 fr\u00e1ze:<\/th>P\u0159eklad:<\/th>\n<\/tr>\n<\/thead>\n
Prepararemos el presupuesto total para su campa\u00f1a publicitaria.<\/b><\/td>P\u0159iprav\u00edme celkov\u00fd rozpo\u010det na Va\u0161i propaga\u010dn\u00ed kampa\u0148.<\/span><\/td>\n<\/tr>\n
Una de las actividades m\u00e1s importantes del marketing es la comunicaci\u00f3n con el cliente.<\/b><\/td>Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u00fakol\u016f marketingu je komunikace se z\u00e1kazn\u00edkem.<\/span><\/td>\n<\/tr>\n
Es necesario realizar un estudio de mercado para saber que es lo que piden los clientes.<\/b><\/td>Je nezbytn\u00e9 prov\u00e9st pr\u016fzkum trhu, abychom se dov\u011bd\u011bli, co z\u00e1kazn\u00edci \u017e\u00e1daj\u00ed.<\/span><\/td>\n<\/tr>\n
\u00bfCu\u00e1l es nuestro mercado objetivo?<\/b><\/td>Jak\u00fd je n\u00e1\u0161 c\u00edlov\u00fd trh?<\/span><\/td>\n<\/tr>\n
\u00bfQui\u00e9nes son nuestros clientes?<\/b><\/td>Kdo jsou na\u0161i z\u00e1kazn\u00edci?<\/span><\/td>\n<\/tr>\n
\u00bfC\u00f3mo son nuestros clientes?<\/b><\/td>Jac\u00ed jsou na\u0161i z\u00e1kazn\u00edci?\t<\/span><\/td>\n<\/tr>\n
El presupuesto de la campa\u00f1a publicitaria es de 1 200 000 coronas.<\/b><\/td>Rozpo\u010det na reklamn\u00ed kampa\u0148 je 2 000 000 K\u010d.<\/span><\/td>\n<\/tr>\n
Quisiera resaltar el hecho de que tenemos un presupuesto alto para la publicidad.<\/b><\/td>Cht\u011bl bych zd\u016fraznit, \u017ee na reklamu m\u00e1me velk\u00fd rozpo\u010det.<\/span><\/td>\n<\/tr>\n
La sensibilidad del mercado ante cambios de precio es considerable.<\/b><\/td>Citlivost trhu na zm\u011bnu ceny je v\u00fdrazn\u00e1.<\/span><\/td>\n<\/tr>\n
Su compa\u00f1\u00eda controla el mercado.<\/b><\/td>Va\u0161e firma ovl\u00e1d\u00e1 trh.<\/span><\/td>\n<\/tr>\n
En oto\u00f1o saldr\u00e1n los nuevos productos al mercado.<\/b><\/td>Nov\u00e9 v\u00fdrobky uvedeme na trh na podzim.<\/span><\/td>\n<\/tr>\n
Por favor, rellene el cuestionario adjunto.<\/b><\/td>Pros\u00edm, vypl\u0148te p\u0159ilo\u017een\u00fd dotazn\u00edk.<\/span><\/td>\n<\/tr>\n
Por favor, env\u00edenme sus materiales de
\npromoci\u00f3n.<\/b><\/td>		Po\u0161lete mi, pros\u00edm, propaga\u010dn\u00ed materi\u00e1ly.<\/span><\/td>\n<\/tr>\n
Habr\u00e1 una feria en invierno.<\/b><\/td>V zim\u011b se bude konat veletrh.<\/span><\/td>\n<\/tr>\n
Cooperamos con una agencia de publicidad extranjera. <\/b><\/td>Spolupracujeme se zahrani\u010dn\u00ed reklamn\u00ed agenturou.<\/span><\/td>\n<\/tr>\n
Quisieramos penetrar en el mercado espa\u00f1ol.<\/b><\/td>Cht\u011bli bychom proniknout na \u0161pan\u011blsk\u00fd trh.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=“td_smart_list_2″][vc_column][vc_column_text]<\/p>\n

Nyn\u00ed se pod\u00edvejme a p\u0159\u00edklad konverzace mezi \u0159editelkou firmy a marketingov\u00fdm t\u00fdmem…<\/h3>\n

B: Buenos d\u00edas, veamos c\u00f3mo est\u00e1 estructurado el plan de mercadotecnia para el nuevo producto.<\/em>
\nA: La investigaci\u00f3n de mercado nos dice que tenemos un \u00e1rea de oportunidad para nuestro nuevo producto.<\/em>
\nB: Bien. \u00bfCu\u00e1les son nuestros objetivos en ventas?<\/em>
\nA: Esperamos un volumen de ventas de 480 mil euros durante el primer a\u00f1o. Esto equivale a doscientas toneladas de producto.<\/em>
\nB: \u00bfPodr\u00edan explicarme el marketing mix?<\/em>
\nA: Naturalmente. El producto se llama \u201cABECEDARIO\u201d en una presentaci\u00f3n de 125 gramos. Su precio es de 0.3 euros. Su punto de venta ser\u00e1 en las tres cadenas de supermercados m\u00e1s importantes del pa\u00eds. Haremos promociones con descuentos de hasta un 30 %, adem\u00e1s de publicidad en la televisi\u00f3n.<\/em>
\nB: \u00a1Muy bien! Revisaremos el plan mensualmente. Parece bueno. Hasta el pr\u00f3ximo mes.<\/em>
\nA: Gracias y hasta el pr\u00f3ximo mes.<\/em><\/p>\n

Vyu\u017e\u00edv\u00e1te \u0161pan\u011bl\u0161tinu v marketingu? Napi\u0161te n\u00e1m pod n\u00e1\u0161 \u010dl\u00e1nek fr\u00e1ze, kter\u00e9 pro to nejv\u00edce vyu\u017e\u00edv\u00e1te.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Jak\u00e9 u\u017eite\u010dn\u00e9 \u0161pan\u011blsk\u00e9 fr\u00e1ze je mo\u017en\u00e9 vyu\u017e\u00edt v marketingu va\u0161\u00ed firmy. U\u010dte se \u0161pan\u011blsky spole\u010dn\u011b s n\u00e1mi. U\u010dte se na SoGood.<\/p>\n","protected":false},"author":1041,"featured_media":79875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[331],"tags":[],"yoast_head":"\nMarketing ve \u0161pan\u011bl\u0161tin\u011b - SoGood Languages<\/title>\n<meta name=\"description\" content=\"Marketing ve \u0161pan\u011bl\u0161tin\u011b? I zde se nau\u010d\u00edte d\u016fle\u017eit\u00e1 slov\u00ed\u010dka, kter\u00e1 budete moci vyu\u017e\u00edt ve va\u0161\u00ed firm\u011b. U\u010dte se \u0161pan\u011bl\u0161tinu spole\u010dn\u011b s n\u00e1mi. 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